Additional information for visitors who are California residents

This supplement is effective as of September 2, 2021.

If you are a California resident, our privacy policy and this supplement applies to your use of the Service. This supplement describes rights California privacy laws provide residents of the state.

Notice of Collection

In the past 12 months, we have collected the following categories of personal information enumerated in the California Consumer Privacy Act (“CCPA”):

• Identifiers, such as name, email address, phone number account name, IP address, vehicle identification number, and unique identifiers.

• Demographics, such as your age or gender. This category includes data that may qualify as protected classifications under other California or federal laws.

• Commercial information, such as survey responses, vehicle purchases or leases, finance information, details of transaction and engagement with the Services.

• Internet activity, such as your interactions with our Service.

• Geolocation data, such as location enabled services like WiFi and GPS.

• Inferences, such as information about your interests, preferences and favorites.

For more information on information we collect, including the sources we receive information from, review the How do we collect information? section of our privacy policy. We collect and use these categories of personal information for the business purposes described in the How do we use your information? Section of our privacy policy, including to manage our Services.

We use and partner with different types of entities to assist with our daily operations and manage our Service. Please review the How do we share information? section of our privacy policy for more detail about the types of entities we have shared information with. BoatValue.com also discloses and has disclosed for our commercial purposes the categories of personal information listed above.

Right to Know and Delete

California residents, you have the right to know certain information about our data practices in the preceding 12 months. In particular, you may request the following from us:

• The categories of personal information we have collected about you;

• The categories of sources from which the personal information was collected;

• The categories of personal information about you we disclosed for a business purpose or sold;

• The categories of third parties to whom the personal information was disclosed for a business purpose or sold;

• The business or commercial purpose for collecting or selling the personal information; and

• The specific pieces of personal information we have collected about you.

In addition, you have the right to delete the personal information we have collected from you.

To exercise any of these rights, please submit a request through our online form available at info@boatvalue.com or call our toll-free number at 844 586 0496. In the request, please specify which right you are seeking to exercise and the scope of the request. We will confirm receipt of your request within 10 days. We may require specific information from you to help us verify your identity and process your request. If we are unable to verify your identity, we may deny your requests to know or delete.

If personal information about you has been processed by us as a service provider on behalf of a client and you wish to exercise any rights you have with such personal information, please inquire with our client directly. If you wish to make your request directly to us, please provide the name of our client on whose behalf we processed your personal information. We will refer your request to that client and will support them to the extent required by applicable law in responding to your request.

Under the CCPA, “sell” is defined broadly, and some of our data sharing practices may be considered a “sale.” For example, the following disclosures by BoatValue.com may be considered a “sale” as defined under the CCPA:

• If you participate in an automotive market research study, your survey responses will be appended with the vehicle identification number of your vehicle, which may be licensed to the manufacturer of your vehicle.

• Where we share online identifiers and vehicle transaction information about you with our partners and customers for them to help measure ad effectiveness and support marketing analytics, segmentation, and statistical models.

To the extent the CCPA is interpreted to include advertising technology activities such as those disclosed in the “Analytics and Advertising” section as a “sale,” BoatValue.com will comply with applicable law as to such activity.

To the extent BoatValue.com sells your personal information as the term “sell” is defined under the CCPA, you have the right to opt-out of the sale of your personal information by us to third parties at any time. You may submit a request to opt-out by clicking Do Not Sell My Personal Information or by calling our toll-free number at 844 586 0496

When you click Do Not Sell My Personal Information above, we also signal certain of our partners to only use your personal information for those specific and limited purposes that are permitted under CCPA. Please note that your opt-out will not stop you from seeing ads and will only apply to the specific browser or device from which you opt-out. Your opt-out will no longer apply if you delete your cookies or reset your device advertising ID.

Financial Incentives

Financial incentives, as defined under the CCPA, include programs, benefits, or other offerings, including payments to consumers as compensation, related to the collection, deletion, or sale of personal information about them. BoatValue.com offers participants in market research surveys or studies gift cards or complimentary sweepstakes admissions. Although we do not consider these activities to be a “financial incentive,” it may be interpreted to be one under California law. To the extent the gift cards and sweepstakes admissions are considered financial incentives, the following notices are provided to California resident participants.

To opt-in to the financial incentive and receive the gift card or sweepstakes admission code, a participant is required to complete all questions and agree to the terms and conditions of that specific market research survey. You can find a full description of the terms and conditions within each market research survey. We collect identifiers such as your name and email address, and commercial information such as survey responses related to the type of survey you participated in (e.g., automotive, financial, or healthcare).

If you have participated in our market research surveys or studies, you have the right to withdraw from the financial incentive at any time. Exercise your right to withdraw by emailing us at info@boatvalue.com and include “Withdraw from Market Research Survey Incentive” in the subject line of your email.

We generally do not treat consumers differently if they exercise a privacy right under California law. However, where you need to voluntarily provide the personal information requested in order to receive the gift card or sweepstakes admission, we are offering you a benefit that is reasonably related to the value of your data to us in connection with the benefit. Our reasonable determination of the estimated value of the personal information you provide to us when you sign up for that benefit takes into consideration a number of factors, including, among other things, our estimates regarding the anticipated revenue generated from the personal information and the actual and anticipated expenses that we incur in the collection, storage, and use of such personal information in connection with the survey or study.

Authorized Agent

You can designate an authorized agent to submit requests on your behalf. However, we will require written proof of the agent’s permission to do so and verify your identity directly.

Right to Non-Discrimination

You have the right not to receive discriminatory treatment by us for the exercise of any your rights.

Shine the Light

California’s “Shine the Light” law, Civil Code section 1798.83, requires certain businesses to respond to requests from California customers asking about the businesses’ practices related to disclosing personal information to third parties for the third parties’ direct marketing purposes. If you are a California resident and wish to obtain information about our compliance with this law, please write us at info@boatvalue.com . Requests must include “California Privacy Rights Request” in the first line of the description and include your name, street address, city, state, and ZIP code. Please note that BoatValue.com is not required to respond to requests made by means other than through the provided e-mail address or mail address.

Disability

If you have a disability and would like to access the privacy policy and this supplement in an alternative format, call us at 844 586 0496